Terms of Use (“Agreement”)

Carefully read the following terms and conditions before using this product.

The US Blood Pressure Validated Device Listing™ (“VDL™”) and ValidateBP.org (“Website”) content is copyright 2020 American Medical Association. All rights reserved.

Grant and Limitations. You, as an individual, are authorized to use the Website content solely for your own non-commercial personal information for researching clinically validated blood pressure (“BP”) measurement devices (“BP Devices”) and for no other purpose.

The American Medical Association (“AMA”) reserves the right to bar, restrict, suspend, or limit your access to the Website content and may limit the data downloaded. You agree not to take any steps to circumvent these limitations. The AMA reserves the right to block your access to the Website content if you breach the terms of this Agreement. Any and all commercial use of the Website content is prohibited under this Agreement. The AMA reserves any rights not explicitly granted in these Terms of Use.

Any use not authorized herein is prohibited, including by way of illustration and not by way of limitation, making copies of the Website content for resale and/or license, incorporating the Website content into other internet website(s), transferring copies of the Website content to any party, or creating any modified or derivative work of the Website content. License to use the Website content for any use not authorized herein must be obtained through the American Medical Association, AMA Plaza, 330 N. Wabash Ave., Suite 39300, Chicago, IL 60611-5885.

Tracking Activity on the Website. The AMA tracks how the Website is used and Website traffic by anonymous visitors who interact with the Website, as explained in greater detail in the Website Privacy Policy.

Disclaimer of Warranties and Liabilities. Website content is provided “as is” without warranty of any kind, either expressed or implied including, without limitation, the implied warranties of merchantability and fitness for a particular purpose. In no event will the AMA be liable to you for any damages, including any lost profits, lost savings or other incidental or consequential damages arising out of the use or inability to use the Website content even if you have advised of the possibility of such damages, or for any claim by any other party. The AMA does not directly or indirectly practice medicine or dispense medical services. The AMA disclaims responsibility for any consequences or liability attributable to or related to any use, non-use, or interpretation of information contained or not contained in this Website.

The AMA does not receive funding from device manufacturers for the VDL or the Website.  No endorsement is implied or intended by the AMA of any third-party organization, product, device, or service.  BP Devices are selected to appear on the VDL through an independent structure and process that determines which available BP measurement devices meet established VDL criteria for the validation of clinical accuracy (“VDL Criteria”).  An Independent Review Committee, members of which are experts in the BP field, assess whether a BP measurement device satisfies the VDL Criteria.  The ultimate judgment regarding whether a BP measurement device meets the requisite VDL Criteria rests with the Independent Review Committee, and is not in any way determined or influenced by the AMA.

Termination. This Agreement will terminate if you violate its terms or if the Website content is no longer made available. You agree that the AMA will be awarded court costs and reasonable attorney fees if it prevails in any action or proceeding against you due to a breach of this license. You agree upon termination to destroy any copies from the Website content.

General. This Agreement will be governed by the laws of the State of Illinois without regard to choice of law principles. You acknowledge that you have read this Agreement, understand it and agree to be bound by its terms and conditions. You further agree that this is the only agreement between us relating to the subject matter of this Agreement. If any provision hereof is held to be unenforceable or contrary to public policy the parties agree that the remaining portions are enforceable.

Privacy Policy

The US Blood Pressure Validated Device Listing™ (“VDL™”) is an initiative funded by the American Medical Association (“AMA”), an independent third-party organization, and managed by an independent research firm at the University of Chicago, National Opinion Research Center (“NORC”).

The information you provide is not shared with others, except as stated in this Privacy Policy, or at the point of submission, or when we believe in good faith that the law requires it. Before you use this website, you should carefully review this Policy and our related Terms of Use. Only use this website if you accept this Privacy Policy and our Terms of Use. 

If you do not want us to collect or process your personal information in ways described in the Terms of Use and this Privacy Policy, you should end this session now and refrain from using this website in the future.

Changes to the Privacy Policy

This Privacy Policy may change from time to time. We reserve the right to amend the Policy at any time, for any reason.  We will notify you as required by law and indicate at the end of Policy when the latest revisions occurred.

What information we collect and how we use it

Information we collect — While using this website, you will not be invited to submit any information to the website. If you choose to submit an application for the inclusion of a product in the VDL through a separate website, the data collected through the submission process will be governed by the Privacy Policy that is displayed upon application submission.
Like most modern websites, ours use cookies and tracking tools that will recognize IP addresses, digital device identifiers and browsers, which help us analyze visitors’ practices and preferences.  Additional information about tracking is available below.

How we use information — We process data received about you on the legal basis of AMA’s legitimate interests in providing this website and its functionality to you. 

With whom we may share information — The AMA may share information with our business partners in order to provide them an opportunity to offer products or services that may be of interest to AMA members and others. The AMA also occasionally engages other companies to provide limited services on our behalf including, but not limited to, processing payment card transactions, packaging, mailing and delivering purchases, answering customer questions about products or services, and customer orders, consulting services, data modeling, session monitoring and website analytics, printing, sending postal mail and processing membership orders for products and services, and event registration, email distribution, website and systems hosting, and data storage. We only provide those companies with access to information as is required to deliver the service. They are prohibited from using that information for any other purpose. Except as described in this section, third parties may not collect personally identifiable information about your online activities over time or across different web sites when you use this website.

Tracking activity on our website — We track how our sites are used by anonymous visitors who interact with the site. One way we track is by using “cookies.” A cookie is a small file or string of text on the site user’s computer that is used to aid Web navigation. Two types of cookies are commonly used. A session cookie is created by a website when that website is accessed; that type of cookie is automatically deleted by closing the Web browser. A persistent cookie is a cookie that is stored on the hard drive of the user’s computer for a period of time chosen by the website that set the cookie, usually for a number of years, unless the user deletes it manually. This policy distinguishes between short-lived cookies and long-lasting cookies. Short-lived cookies include all session cookies and those persistent cookies that are set to be stored for no more than one week. AMA-related websites may at times require users to accept short-lived cookies in order for the websites to function properly. Long-lasting cookies may be used on the site to track visitor practices to help determine which site features and services are most important and guide editorial direction. Other long-lasting cookies may make it possible for the user to access the site without requiring entry of a user name or password, allow the user to view different restricted areas of the site without reregistering, allow the user to personalize the site for future use and provide other features and benefits. Users who do not desire the functionality created by the long-lasting cookies can disable the long-lasting cookie function by disabling the long-lasting cookie function on their Web browser. Individuals can opt out of long-lasting cookie functions at any time. Another way interactions with our sites are tracked is by leveraging HTML5 web storage within the user’s browser (also known as local storage).

Local storage is used to track the topics of information they view on the website. This information is used to provide a more personalized experience. Users who do not desire their local storage to be used may choose to adjust their web browser settings to disable local storage. This option is taken in some browsers by disabling the use of cookies. Blocking or rejecting cookies may prevent access to some features of the website. We also collect unique device identifiers and geolocation data related to devices that access the site, for use in analyzing visitor’s practices and preferences.  At this time, AMA’s websites do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.  Activation of cookie blocking or Do Not Track settings in your browser, or other mechanisms that block cookies or other tracking technologies, will not affect the collection or use of personal information as outlined elsewhere in this Privacy Policy.

Cookies are essential for site administration and security. Another way we track site activity is by using transparent electronic images called “clear GIFs,” “Web bugs,” or “Web beacons” on Web pages. These images count the number of users who visit a page from via links in an ad, an article or an email. A similar image, sometimes called a “spotlight tag,” is used on Web pages where transactions take place. The spotlight tag collects numeric information, such as the dollar amount of an online purchase, to help us understand site usage and performance. We do not use any of these electronic images to collect personally identifiable information.

You should know that we cannot honor requests to Do Not Track website visitors. Activation of cookie blocking or Do Not Track settings in your browser, or other mechanisms that block cookies or other tracking technologies, will not affect the collection or use of personal information as outlined elsewhere in this Privacy Policy.

Information security — The AMA implements security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to personal information to our employees and the AMA’s business partners who may need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Revised April 23, 2020

Code of Conduct

To help maintain dialogue that is relevant and respectful of the rights of others, you understand that when you access this website (the “VDL™ Website”) or the materials contained therein, and/or submit information via the links provided on the VDL Website, you will not: